Redbreast Irish Whiskey has launched a campaign video in celebration of Robin Redbreast Day (17 November) starring Bridesmaids actor Chris O’Dowd.
Redbreast Irish Whiskey is celebrating the second year of Robin Redbreast Day, an annual global date in the calendar designed to raise awareness and donations for charity partner Bird Life International, and its joint mission to protect common birds. O’Dowd stars in the video alongside Redbreast mascot, Robin. In the spot, the pair are seen sitting together in a tree whilst birdwatching. For every share and like the video receives, €0.25 cents (US$0.26) will be donated to the global conservation charity Bird Life International, which uses the funds for its vital work in species and habitat protection, advocacy and conservation. O'Dowd commented: "It has been a pleasure to team up with Redbreast Irish Whiskey and Robin to speak up for the birds and celebrate Robin Redbreast Day. I feel this year we’ve raised the bar, or more so the branch, in how we draw more people into the cause. “I’m proud of how it all turned out, but even more proud that I did all my own stunt work; I wish I could say the same for Robin.” The brand has a longstanding commitment to bird conservation, and over the years has focused on ways to give back to well-known yet vulnerable species that have come under increasing pressure. The campaign follows the success of last year, when the brand raised €100,000 (US$103,554) on Robin Redbreast Day. Billy Leighton, master blender, Irish Distillers commented: "We are thrilled to be expanding our partnership with Bird Life International for another year to continue our joint mission to protect common birds worldwide. “Following last year's success, it's great to have Chris back to help us spread awareness of Robin Redbreast Day and common birds in an entertaining and uplifting way.” To raise additional funds for Bird Life International, Redbreast Irish Whiskey has launched of the third edition of its 12-year-old bird feeder bottle. The 12-year-old single pot still whiskey features an intricately designed bird feeder with a red copper finish. The limited edition bottle is available via the Redbreast website and on shelves in select markets from 14 November, for an RRP of €70 (US$71.30).