Tequila el Jimador Packaging

Tequila el Jimador from Casa Herradura has revamped its packaging. The new bottle features an embossed illustration of the iconic Jimador agave harvester. The slightly modified bottle has stylized, pronounced corners at the shoulders and base, giving it a sleek, modern appeal, the company says. Other changes include a bigger bottle size, and a smaller, streamlined, colored metallic label designed to showcase more of the tequila.