It's All About Love! Since the House's beginning in 1760, we've been for those who hold out a hand, who love each other, and prove it. Each in their own way, but always the most beautiful way. The origin of the Lanson Cross dates back to 1798, when the founder's son decided to utilize the Maltese Cross, a symbol for the oldest charity in the world, to fashion the emblem of Lanson. Today, redesigned and engraved on each bottle, the Lanson Cross remains a symbol of openness, kindness and hospitality. Our Champagnes are carefully crafted and characterized by inimitable freshness and vitality.